A longer version of this essay first appeared on the travel blog Where Is Your Toothbrush?

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Slovakia (and the Czech Republic) was colored purple over the summer. Bruno, the protagonist of the online/direct Zuno Bank’s purple-hued marketing campaign Retro Is Super but Not in Banking, wore a purple track-suit and headband. And he was unmissable.

Post-communism in Slovakia

A tram stop in Prague, Czech Republic, featuring a Retro Is Super ad with Bruno. Photo courtesy of Tyden.cz.

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